African Luxury Branding: From Soft Power to Queer Futures

By Mehita Iqani

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

• Format: Hardcover
• Language: English
• ISBN: 1032129611
• ISBN13: 9781032129617
• Release Date: December 2022
• Publisher: Routledge
• Length: 122 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"