Advanced Brand Management: Managing Brands in a Changing World

by Paul Temporal

Book Overview

Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as:

How to gain and use valuable consumer insights...

• Format: Hardcover
• Language: English
• ISBN: 0470824492
• ISBN13: 9780470824498
• Release Date: March 2010
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"