ABC of Marketing

By Manuel García Hernández

In recent decades, international marketing has undergone a profound metamorphosis, shaped by technological advances, widespread digitalization and unprecedented economic integration in the European space. In Central Europe - a region encompassing dynamic economies such as Germany, Austria, Switzerland, Poland, Hungary and the Czech Republic - marketing has become a key strategic instrument for the competitiveness and consolidation of companies in a highly globalized environment. The cultural and technological change that has characterized this region in the 21st century has driven a transition from traditional promotional models to digital, personalized and ethically responsible strategies.

• Format: Paperback
• Language: English
• ISBN: 6203881414
• ISBN13: 9786203881417
• Release Date: February 2026
• Publisher: Our Knowledge Publishing
• Length: 200 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"