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A READER IN MARKETING COMMUNICATIONS
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A Reader in Marketing Communications 0415356490 Book Cover

A Reader in Marketing Communications

By
Edition Description

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

Edition Details
Format:Paperback
Language:English
ISBN:0415356490
Format: Paperback
Condition:
$
82.99
A Reader in Marketing Communications 0415356482 Book Cover

A Reader in Marketing Communications

By
Edition Description

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

Edition Details
Format:Hardcover
Language:English
ISBN:0415356482
Format: Hardcover
Condition:
$
280.00
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