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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
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The Informed Student Guide to Marketing
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Public Relations: Principles and Practice
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The Dominant Influence of Marketing in the 21st Century: The Marketing Leviathan
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Integrated Communications in the Postmodern Era
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Marketing Communications: Principles and Practice
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The Rhetoric and Reality of Marketing: An International Managerial Approach
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Marketing: Metaphors and Metamorphosis
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The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace
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