A Reader in Marketing Communications

By Philip J. Kitchen

Book Overview

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

• Format: Hardcover
• Language: English
• ISBN: 0415356482
• ISBN13: 9780415356480
• Release Date: August 2020
• Publisher: Routledge
• Length: 292 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.8" x 6.9" x 10.0"