A Field Guide to Channel Strategy: Building Routes to Market

By Anne T. Coughlan and Sandy D. Jap

Book Overview

Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1539987744
• ISBN13: 9781539987741
• Release Date: November 2016
• Publisher: CreateSpace Independent Publishing Platform
• Length: 206 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.4" x 7.0" x 10.0"