50 Powerful Ways to Win New Customers

by Paul R. Timm

Book Overview

Offers practical advice on sales, incentives, retention of current customers, networking, and restoring customer trust. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564143074
• ISBN13: 9781564143075
• Release Date: September 2000
• Publisher: Career Press
• Length: 128 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.3" x 8.2"

Customer Reviews

Straight forward common sense ideas...easy to implement

This book is a very easy read...easily read in one setting, but it has some very powerful ideas that are sometimes forgotten.I especially liked his "POE", your company's points of encounter...are you giving the very best service that you can in every aspect of your business that touches your customers? If you're not what areas can you improve in?I think this book is a great stepping stone to more brainstorming to help you get new customers, as well as techniques to start implementing.

Two hours of reading=Successful ideas!

This book took me a quick two hours to read, but had many useful ideas and techniques. There were a lot of commonsense approaches to customer service, but this book but it black and white and very concise.This is definitely a book to buy if you can spare two hours to have a bounty of customer service techniques. Five Stars!

A Solid Resource

Well worth reading. But I'd also recommend you supplement it with the standard small business resources. Jay Levinson's Guerrilla Marketing. Barry Maher's Getting the Most from Your Yellow Pages Advertising (if you have to advertise in phone books as most of us do, this will make all the difference). Ed Nash's Direct Marketing if you do direct marketing. Ries & Trout's 22 Immutable Laws, if you need to learn about positioning (and if you're unsure about your positioning, you need a copy).