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Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
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You Can't Lose If the Customer Wins: Ten Steps to Service Success
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Keeping Customers in Good Times and Bad
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Handbook of Marketing Research Methodologies for Hospitality and Tourism
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Points of Encounter: The Secrets of Service Excellence and Sales Success
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The Art of Marketing Strategy: Strategy Selection, Marketing Weaponry and Plan Implementation
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Marketing in the Hospitality Industry
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Hospitality Management Strategies
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Marketing Your City, U.S.A.: A Guide to Developing a Strategic Tourism Marketing Plan
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