Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

By David L. Loudon, Ronald A. Nykiel, David L Loudon, et al.

Book Overview

This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business It explains all of the major marketing disciplines--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations.

• Format: Paperback
• Language: English
• ISBN: 0789017709
• ISBN13: 9780789017703
• Release Date: January 2003
• Publisher: Routledge
• Length: 324 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 8.5"