Marketing Your Business: A Guide to Developing a Strategic Marketing Plan

by David L. Loudon, Ronald A. Nykiel, David L Loudon, et al.

Book Overview

Examine essential marketing disciplines and weapons This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business It explains all of the major marketing disciplines and familiarizes you with the marketing "weapons arsenal." It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes...

• Format: Paperback
• Language: English
• ISBN: 0789017709
• ISBN13: 9780789017703
• Release Date: January 2003
• Publisher: Routledge
• Length: 324 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 6.0" x 8.5"