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Hardcover Handbook of Marketing Research Methodologies for Hospitality and Tourism Book

ISBN: 1138834874

ISBN13: 9781138834873

Handbook of Marketing Research Methodologies for Hospitality and Tourism

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Format: Hardcover

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$191.37

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Book Overview

Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies...

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