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Alan R. Andreasen
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Strategic Marketing for NonProfit Organizations
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Social Marketing in the 21st Century
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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (Jossey Bass Nonprofit & Public Management Series)
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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition
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The Disadvantaged Consumer
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Cheap but Good Marketing Research
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Ethics in Social Marketing
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Expanding the Audience for the Performing Arts (Research Division Report, No 24)
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