Social Marketing in the 21st Century

by Alan R. Andreasen

Book Overview

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

• Format: Hardcover
• Language: English
• ISBN: 141291633X
• ISBN13: 9781412916332
• Release Date: December 2005
• Publisher: Sage Publications
• Length: 280 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 7.0" x 9.3"