Ethics in Social Marketing

by Alan R. Andreasen

Book Overview

Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0878408207
• ISBN13: 9780878408207
• Release Date: February 2001
• Publisher: Georgetown University Press
• Length: 224 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"