You've Got Some Explaining To Do: Advice for Neuroscientists Writing for Lay Readers

By Jane Nevins

Book Overview

What are people who read opinion-page articles looking for? How can you reach people who read general-interest magazines? Hint: It's not the same as your colleagues or science journals. This compact... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1932594582
• ISBN13: 9781932594584
• Release Date: March 2014
• Publisher: Dana Press
• Length: 128 Pages
• Weight: 0.65 lbs.
• Dimensions: 8.0" x 0.5" x 5.5"