Words in Ads

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Words in Ads

Edition Description

This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual...

Edition Details

Format:Paperback

Language:English

ISBN:0340614447

Format: Paperback

Condition:

7.69

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