Words in Ads

by Greg Myers

This lively and immensely readable text introduces students to ways of analyzing ads and helps them to situate ads in their social context. It draws on current work in cultural studies and literary stylistics, and emphasizes the active role of the audience and the intertextual links among ads and with other types of text. Examples are drawn from print and broadcast ads from around the world.

• Format: Paperback
• Language: English
• ISBN: 0340614447
• ISBN13: 9780340614440
• Release Date: July 1994
• Publisher: Hodder Education Publishers
• Length: 232 Pages
• Weight: 0.95 lbs.