Winning the Net Game: Becoming Profitable Now That the Web Rules Have Changed

By Caroline Howard

E-Business Hype...It's All Over Now. Many high profile Internet businesses have failed. Many Internet pioneers generated Web traffic and investor financing, instead of revenues. They all forgot the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1891984489
• ISBN13: 9781891984488
• Release Date: June 2002
• Publisher: Entrepreneur Press
• Length: 298 Pages
• Weight: 1.65 lbs.
• Dimensions: 9.8" x 0.8" x 8.0"

Customer Reviews

Good start for developing strategies on the web.

Winning the net game is an excellent book for small businesses trying to develop strategies on the Internet. What I found interesting is how she used a story of a family business in an effort to apply examples to the real world. The information relates well to anyone that may not have a clear understanding of how the Internet can enhance their business. Winning the net game in my opinion is a must read. I'm going to contact Caroline Howard and see if she would like to consult my organization. Harvey Sutton, CEOBlayze Interactive

Good start for developing strategies on the web.

Winning the net game is an excellent book for small businesses trying to develop strategies on the web. What I found interesting is how she used a story of a family business in an effort to apply it to the real world. The information relates well to anyone that may not have a clear understanding of how the web can enhance a business' operations. Winning the net game in my opinion is a must read. I'm going to contact Caroline Howard is see if she can help my business.

Venture investor and entrepreneur applauds this book

Caroline Howard has managed to capture the absolute essence of on-line business in "Winning the Net Game". Her delightful, easy to read format packs tons of useful examples and tools into a comprehensive guide. As an entrepreneur and venture investor, this is highly recommended reading for everyone from neophytes to those seasoned at E-commerce.

A "must read" for anyone thinking about starting a Web-based

This book is a "must read" for anyone thinking about starting a Web-based business. It is also good for those who currently have a Web-based business and want it to be more successful. Caroline Howard writes in a clear and concise style - and deftly covers such topics as choosing your domain name, competitive market analyses, developing an e-commerce business plan, e-tailing, peer-to-peer computing, the value chain, marketing and customer convenience. I highly recommend it! Suzanne H. Montgomery, Ph.D.President, Montgomery-Copley & Associates

Jim Amos (Mailboxes, Etc. founder and CEO) knows best

I agree with the cover testimonial provided by Jim Amos:"Winning the Net Game is an invaluable tool for the experienced or novice entrepreneur. Finally a book that presents the complexities of the Web in a comprehensive and easy-to-understand format."I concur- this is an essential and enjoyable book for those doing or thinking about doing business on the Web.