Winning Sales Letters From Prospect to Close

By Ralph Allora

First impressions are critical.
Make yours count with a winning sales letter

You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.

But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.

Winning Sales Letters--From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling processCommand attention and motivate your clientsPut your best self in every noteCreate engaging approaches for letters, e-mails, and text messagesAvoid the mistakes that sabotage great communication

"A sleek, practical guide to writing winning sales communications. Whether you're anovice trying to 'earn' the meeting or a savvy pro with writer's block, this bookwill help you connect, engage, and build trust with your customers."
David Forgione, VP, Multi-Media Sales, The Wall Street Journal

• Format: Paperback
• Language: English
• ISBN: 0071628118
• ISBN13: 9780071628112
• Release Date: August 2009
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.7" x 7.2" x 9.1"