When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

By Doug Underwood

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Revised

Format:Paperback

Language:English

ISBN:0231080492

ISBN13:9780231080491

Release Date:April 1995

Publisher:Columbia University Press

Length:259 Pages

Weight:0.87 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Grade Range:Postsecondary and higher

Related Subjects

Business Business & Finance Business & Investing Communication & Journalism Journalism Journalism & Nonfiction Language Arts Political Science Politics & Social Sciences Social Sciences

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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

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