When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

by Doug Underwood

Book Overview

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0231080492
• ISBN13: 9780231080491
• Release Date: April 1995
• Publisher: Columbia University Press
• Length: 259 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"