What You Need to Know about Marketing

by Simon Middleton and Simon Middleton

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

This book shows you how to understand and do marketing without having to study a degree or a diploma...

• Format: Paperback
• Language: English
• ISBN: 0857081500
• ISBN13: 9780857081506
• Release Date: June 2011
• Publisher: John Wiley & Sons
• Length: 288 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 5.1" x 7.8"