What Logos Do and How They Do It

by Anistatia R. Miller

Book Overview

Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564967050
• ISBN13: 9781564967053
• Release Date: January 2000
• Publisher: Rockport Publishers
• Length: 143 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.5" x 8.5" x 11.0"

Customer Reviews

Wonderful Book

While this book provides some beautiful examples of current trends in logos, it offers much more. It provides a great overview of why logos are important to the products and services they represent as well as how well crafted logo concepts are developed. I recommend this book to all of my clients before I start logo projects for them.

Great look at current trends

I had to write after reading the reviews below (one was obviously written by Marc English's mother). I found this book gave me great insight into current design trends. It's not a history of design. It's more a present and future. Loads of examples with notations on what it is that makes them work.