What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro

by Anthony W. Ulwick

Book Overview

A world-renowned innovation guru explains practices that result in breakthrough innovations

"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."

-Clayton Christensen

For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into...

• Format: Hardcover
• Language: English
• ISBN: 0071408673
• ISBN13: 9780071408677
• Release Date: August 2005
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.8" x 6.1" x 9.4"