Big companies have spent millions on AI and gotten almost nothing to show for it. This book breaks down exactly where they went wrong, and shows you how to avoid the same expensive mistakes in your small business.
Drawing on real corporate failures (the two-million-dollar chatbot, the pilot that never lands, death by committee), Richard Paul translates each expensive lesson into practical guidance you can apply on Monday morning. You will learn why technology-first projects fail, how vanity metrics lie to you, why speed beats scale, and what actually works when the budget is yours.
This is not a book about AI theory. It is a field guide to the traps, written so a busy business owner can read it in a weekend and make smarter AI decisions for years. If you are thinking about bringing AI into your business, read this first. It might be the cheapest insurance you ever buy.