What a Great Idea!® 2.0: Unlocking Your Creativity in Business and in Life

By Charles Thompson and Chic Thompson

Book Overview

It has sold more than 200,000 copies since 1992--and now the most imaginative guide to thinking creatively is back, in a new and improved version. Author Chic Thompson knows that everyone wants to be more creative--and he knows how to make it possible. That's why the Harvard Business School released a case study on him. Thompson has had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas, resolve difficulties in the workplace, and overcome bureaucratic language and "killer phrases" that stifle innovation. The good news is that this great-looking, thoroughly updated edition features even more brain-stimulating suggestions, exercises, action sheets, tips for using new technologies, ideas for encouraging creativity at home, and much more.

• Format: Paperback
• Language: English
• ISBN: 140274188X
• ISBN13: 9781402741883
• Release Date: April 2007
• Publisher: Sterling
• Length: 304 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.3" x 0.8" x 7.5"

Customer Reviews

Love it, really gets you thinking.

Really good book, easy read. You have to be somewhat brave to actually try the techniques in your office, but it can pay off. I find myself looking for innovation in my personal life too now.

Kudos

I'm the author of Thinkertoys: A Handbook of Creative-Thinking Techniques and other books on and about creative thinking and as such I pretty much read everything that is published these days. This book by Chic Thompson is truly an outstanding book. If you interested in becoming more creative in business, this book is your ticket.

Chic has done it again.

Chic Thompson has done it again, sharing his masterful blend of clear, compelling, and enjoyable creativity approaches THAT WORK. This is a must for anyone in need of invigorated, limitless thinking, including business planners, government strategists, leaders, and managers. It is also essential reading for Generation Me types who sincerely believe they already have all the answers. At Vanderbilt I use this as an MBA sparkplug for my students. Chic makes creativity a robust and exciting celebration.