Customer Centricity: What It Is, What It Isn't, and Why It Matters (Wharton Executive Education Essentials)

By Peter Fader

Book Overview

Not all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1613630077
• ISBN13: 9781613630075
• Release Date: October 2011
• Publisher: Wharton Digital Pr
• Length: 125 Pages
• Weight: 0.45 lbs.
• Dimensions: 8.5" x 0.3" x 5.5"