Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence

By Tereza Semeradova and Petr Weinlich

Introduction.- Looking for the Definition of Website Quality.- Factors Influcencing User Experience.- Technical Aspects of Web Design.- Using Google Analytics to Examine the Website Traffic.- Expert Options on Website Development.

• Format: Paperback
• Language: English
• ISBN: 3030444392
• ISBN13: 9783030444396
• Release Date: April 2020
• Publisher: Springer
• Length: 129 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"