VR Neuromarketing & Alpha Gen Impulse Buys

By: Edalati, Shahryar

The intersection of virtual reality, neuromarketing, and Generation Alpha represents a formidable new frontier in consumer behavior. This book dissects the mechanisms by which immersive digital environments trigger instantaneous purchasing decisions in the youngest generation of consumers. By integrating EEG, eye-tracking, and AI-driven personalization within VR shopping experiences, brands can decode subconscious responses and engineer impulse buys with unprecedented precision. Yet, this power carries profound ethical responsibilities. This book explores both the technological architecture and the moral imperatives of VR neuromarketing, offering a roadmap for building systems that are effective, transparent, and respectful of the developing minds of Generation Alpha.

• Format: Paperback
• Language: English
• ISBN: 6630431804
• ISBN13: 9786630431803
• Release Date: August 2026
• Publisher: LAP Lambert Academic Publishing
• Length: 160 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"