visceral hedonic rhetoric

by Cara Wrigley

This empirical study analysed consumer emotional responses towards interactive products, specifically looking at properties that persuasively induce the pursuit of pleasure at an instinctual level of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659118214
• ISBN13: 9783659118210
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 232 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"