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Virtual Social Identity and Consumer Behavior
Edition Description
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities...
Edition Details
Format:Paperback
Language:English
ISBN:076562396X
Format: Paperback
Condition:
$
82.99
Virtual Social Identity and Consumer Behavior
Edition Description
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities...
Edition Details
Format:Hardcover
Language:English
ISBN:0765623951
Format: Hardcover
Condition:
$
280.00
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