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Value-Based Marketing Strategy
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Value-based Marketing Strategy 162273033X Book Cover

Value-based Marketing Strategy

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Edition Description

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value...

Edition Details
Format:Paperback
Language:English
ISBN:162273033X
Format: Paperback
Condition:
$
52.40
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List Price: $63.00
Value-based Marketing Strategy 1622730208 Book Cover

Value-based Marketing Strategy

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Edition Details
Format:Hardcover
Language:English
ISBN:1622730208
Format: Hardcover
Condition:
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73.85
Save $17.15!
List Price: $91.00
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