Traditional public educators in the US have too little information about the free market of schooling, otherwise known as privatization/choice education. As a result, traditional public education colleagues have lost sight of where they are and how they got there. In this primer, educators, parents/caregivers, and policymakers are offered an examination of the forces and factors that undercut traditional public education and an inquiry into the primary purpose and quality instruction that distinguishes traditional public education from free market schooling.