Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world.
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Book Overview
ABOUT UNFAIR MINDSHARE
Derek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation, account-based marketing, and brand positioning strategies.
In this transformative guide, Weeks embarks on an insightful journey that expands upon traditional marketing strategies. He introduces a community-led approach that empowers marketing teams to craft integrated go-to-market initiatives that enable them to easily stand out in noisy markets. Readers will gain practical advice on budgeting for community-led marketing, assessing community health, tracking the right metrics, and reporting outcomes.
The book also offers ground rules for community engagement to foster participation, empower members, and maintain market momentum year-after-year.
This book isn't merely about understanding community-led marketing; it's about taking decisive action. Unfair Mindshare offers compelling case studies and practical marketing playbooks capable of driving 100x growth.
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