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Understanding Service Consumers 1944659099 Book Cover

Understanding Service Consumers

Edition Description

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create...

Edition Details
Format:Paperback
Language:English
ISBN:1944659099
Format: Paperback
Condition:
$
14.07
50 Available
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