Understanding Popular Culture

by John Fiske and John Fiske

Book Overview

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415078768
• ISBN13: 9780415078764
• Release Date: August 1989
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 5.4" x 8.7"

Customer Reviews

True intellectual at work

Fiske is one of the few intellectuals considering the media in an easily accessible way whose work doesn't fall into the boring, and woefully inadequate school of 'the media is making every child a killer' stupidity. He carefully and with relevance examines just how media audiences use media texts to produce what we want from them: we are not as controlled by the evil corporate powers as much as either they or knee-jerk reactionary critics would like us to believe. A thoroughly well written and engaging read, and one that will challenge your mind in great ways