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Understanding Consumer Choice
Edition Description
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social...
Edition Details
Format:Hardcover
Language:English
ISBN:1403914923
Format: Hardcover
Condition:
$
109.99
Understanding Consumer Choice
Edition Description
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social...
Edition Details
Format:Paperback
Language:English
ISBN:1349511986
Format: Paperback
Condition:
$
109.99
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