Understanding Consumer Behaviour: An Evaluation of the Degree of Consumer Ethnocentrism in Mauritius

By Ho Yin Wong and Rooma R. Ramsaran-Fowdar

Mauritian consumers are being exposed more and more to foreign products and are now faced with a variety of buying choices. With the advent of globalisation, domestic and foreign firms need to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838337840
• ISBN13: 9783838337845
• Release Date: April 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 128 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"