Understanding Consumer Behavior in Live Streaming E-Commerce: A Global–China Comparative Study under the TCCM Framework (Contributions to Management Science)

By Xiaoyu Xu

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• Format: Hardcover
• Language: English
• ISBN: 9819244595
• ISBN13: 9789819244591
• Release Date: December 2026
• Publisher: Springer
• Dimensions: 6.1" x 9.3"