Understanding Broadcast and Cable Finance: A Primer for the Nonfinancial Managers

By: Broadcast Cable Financial Mana

Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

• Format: Hardcover
• Language: English
• ISBN: 1138174750
• ISBN13: 9781138174757
• Release Date: June 2016
• Publisher: Routledge
• Length: 232 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"