Understanding Attitudes and Predicting Social Behavior

By Martin Fishbein and Icek Ajzen

Book Overview

Revised

• Format: Paperback
• Language: English
• ISBN: 0139364358
• ISBN13: 9780139364358
• Release Date: March 1980
• Publisher: Prentice Hall PTR
• Length: 288 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.8" x 9.2"

Customer Reviews

A classical

Even if you do not agree with the ideas of Fishbein and Ajzen, you must read this book. It explain in a comprehensive way how the theory of reasonable action works and provide a lot of examples of one of the most cited models in social psychology.

A Classic

Understanding Attitudes and Predicting Social Behavior is a classic in social psychology. Though a little dated, much of what it has to share with reader is still very relevant today. I refer to the general model often in conducting primary research. A must have for anyone's library.