UNDERSTANDING ADVERTISING IMAGES: MULTIMODAL ANALYSIS OF ADVERTISEMENTS

By Yakub Adams

The use of language and images cannot be excluded from factors that cause the success or failure of any advertisement.The intention of this book is to show how advertisers package their messages and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843355894
• ISBN13: 9783843355896
• Release Date: September 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 92 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"