Underdog Selling (Spanish Edition) [Spanish]

By Roberto Espinosa Blanco

Selling as the favorite is like playing on "easy mode." You have a brand, a reputation, references, and an invisible advantage: the buyer already views you as a safe bet. Underdogs, on the other hand, start the game on "hard mode," competing against a silent, lethal enemy: the buyer's perceived risk. Buyers hesitate, fear making a mistake, and are tempted to choose the seemingly safest option. While most major sales methodologies are written from the perspective of the favorites, this book offers a system for underdogs based on transforming disadvantage into solid confidence. You won't find miraculous shortcuts here, but rather a series of improvements--or "power-ups"--to help you take on the favorite. Using a video game-inspired structure, Roberto Espinosa Blanco presents a guide filled with practical tools to lower perceived risk, helping us defeat the "Final Boss" and beat the game.

• Format: Paperback
• Language: Spanish
• ISBN: 8418308370
• ISBN13: 9788418308376
• Release Date: July 2026
• Publisher: Urano World
• Length: 288 Pages