Typo China: Visualizing the Visible: Poster Collection 13

By: Kong, Eva Lüdi

China's renewed interest in contemporary poster design

The publication brings together contemporary posters from China, Hong Kong, and Taiwan that demonstrate that a new interest in the poster has been awakened as a result of the economic opening of the mainland. The commercial use of the poster in China hardly differs at all from Western standards. Yet with growing self-confidence, designers are also gaining attention with innovative posters on cultural and nonprofit themes. The striking frequency with which they make writing and typography the main focus of posters is impressive evidence of a desire to become cutting edge by exploring the invaluable wealth of its own culture of writing.

• Format: Paperback
• Language: English
• ISBN: 3037780789
• ISBN13: 9783037780787
• Release Date: May 2006
• Publisher: Lars Muller Publishers
• Length: 64 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.4" x 9.4"

Customer Reviews

Type and image

Each Chinese character looks like the pictograph that describes its meaning such as moon, sun, tree or human. When these characters combine with images in posters, they become interesting and effective messages that convey to audiences.