Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

by John O'Brien

Book Overview

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.

Purpose has become a leadership and managerial imperative for businesses large and small,...

• Format: Paperback
• Language: English
• ISBN: 1398600164
• ISBN13: 9781398600164
• Release Date: April 2021
• Publisher: Kogan Page
• Length: 264 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"