Transnational Marriages in the Steel Industry: Experience and Lessons for Global Business

by Garth L. Mangum

Drawing upon case studies of firms in the steel industry, authors show that companies competing internationally can pool their strengths to offset their individual weaknesses, enabling them to build economically successful entities more easily than if each company tried to go it alone in competition with rivals. In doing so they show how the world steel industry emerged into a group of international joint ventures and how in each of these transnational...

• Format: Hardcover
• Language: English
• ISBN: 1567200400
• ISBN13: 9781567200409
• Release Date: May 1996
• Publisher: Praeger
• Length: 216 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"