The Transformation Imperative: Achieving Market Dominance Through Radical Change

By Thomas E. Vollmann

This work argues that only a radical and highly integrated corporate change programme will enable a company to sustain competitiveness. Presenting tools for managers to assess and improve corporate change programmes, the book uses specific company examples from a variety of industries.

• Format: Hardcover
• Language: English
• ISBN: 0875846769
• ISBN13: 9780875846767
• Release Date: June 1996
• Publisher: Harvard Business Review Press
• Length: 269 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.8" x 1.3" x 6.8"

Customer Reviews

transformation and market dominance

Vollman demonstrates that transformation is more than reengineering. The transformatiom imperative is the way to market dominance, survival and development.