Tourism: Principles, Practices, Philosophies

By J R Brent Ritchie, Charles R. Goeldner, J.R. Brent Ritchie, et al.

Book Overview

Updated and expanded for the twenty-first century, this classic text remains the #1 introduction to tourism principles and practices Now in its ninth edition, Tourism provides a comprehensive introduction to the world's most rapidly growing industry. Tens of thousands of hospitality and tourism students worldwide have used previous editions of this classic text to launch their professional careers. Written by two internationally recognized experts, this book looks at the travel and tourism industry from a global perspective, offering insights into the economic, political, and social forces that drive and shape tourism. New material in this Ninth Edition includes: * A look at the tourism industry in the twenty-first century * Updated case problems * A current list of Web sites at the end of each chapter * A full-color insert of travel and tourism photographs Completely revised and redesigned with a beautiful, new two-color interior, Tourism examines how different components of the industry work together to create a unified, successful travel experience. In six parts it covers: an overview of the industry; how tourism is organized; travel behavior; tourism supply, demand, policy, planning, and development; research and marketing; and future prospects. Tourism: Principles, Practices, Philosophies, Ninth Edition is an invaluable book for students studying travel and tourism.

• Format: Hardcover
• Language: English
• ISBN: 0471400610
• ISBN13: 9780471400615
• Release Date: October 2002
• Publisher: Wiley
• Length: 624 Pages
• Weight: 2.80 lbs.
• Dimensions: 9.5" x 1.3" x 7.7"

Customer Reviews

I really like this book!!

This book is very insightful on both, aspects of tourism and travel, as well as the financial affects that tourism can play on a country's economy. The authors seem to know what they're talking about and they're very good at relaying their knowledge to their readers in a concise way.

A great introduction to tourism

This text provides a great overview of the tourism industry, from what tourism is to its organization to the theories that help fomulate such a diverse industry. This book should be studied by every student studying tourism.

Outstanding blend of theory and implementation

This book offers a fusion of theory and practical advice that is directly relevant to managers - an area where many current tourism texts fall short. It is both strategic and tactical, providing readers with a broad overview of the tourism environment as well as implementable ideas for improving business performance. I have read and enjoyed the original version by McIntosh, and the new insights from Ritchie and Goeldner add new depth to an already exceptional read.Look around. You'll find no book in the field as thorough and well written as this.