Tourism Behaviour: Travellers' Decisions and Actions

By Roger St George March and Arch G. Woodside

Book Overview

Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.

• Format: Paperback
• Language: English
• ISBN: 184593587X
• ISBN13: 9781845935870
• Release Date: March 2009
• Publisher: Cab International
• Length: 280 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.7" x 6.7" x 9.5"