Design touches virtually every aspect of our lives, imbuing the most humdrum of objects with meaning. In Toothpicks and Logos, John Heskett illuminates a subject as vast and complex as human life itself, ranging from the earliest found implements in our history--the stick, the shell, the cupped hand--to modern advertising logos, software interfaces, and even the lowly toothpick.
Here is a truly groundbreaking book, one that will transform the...