Every other sales book teaches you how to talk to the customer. This one tells you the truth - you might be the reason they're leaving. Time Kills Deals is the first automotive sales book written from the General Manager's chair. Not from a trainer who visited a dealership. Not from a motivational speaker who never sat a deal. From a GM who watched deals die in real time - and finally wrote down exactly why. Dr. Chris Guam Santos spent over 20 years on the dealership floor, rising from salesperson to General Manager at Hyman Bros Automotive and General Sales Manager at CMA Kia. He built the Every Deal Every Time framework not in a classroom - but on live floors, with real customers, under real pressure. What you'll learn: - Why time is the #1 deal killer - and how to stop letting it work against you - The Every Deal Every Time framework - the same process that transformed every floor Dr. Santos touched - How to identify whether YOU are the Time Killer on your own deals - Word tracks, scripts, and process tools you can use on the floor tomorrow This is not a book about motivation. It is a book about process. The salesperson who reads this and doesn't change something is not paying attention. Book 1 of The Keys Series. Are you the Time Killer?
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